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Aimé London | 32 Ledbury Road, Notting Hill, W11 2AB | ledbury@aimelondon.com

| 17 Redchurch Street, Shoreditch, E2 | redchurch@aimelondon.com

© 2017 Aimé London | All rights reserved.

August 14, 2019

We love Farmacy, local to our boutique,  with its vegetable led menu and its eco- and health conscious agenda and we decided to meet with Heidi Knudsen, the operations and wine director, and see what inspires her to create the menu, the current food and wine scene and...

May 10, 2019

With the Spring Summer season officially in full swing, our latest editorial showcases our curated selections from the collections. Shot in Notting Hill, London, we pick our summer essentials from Isabel Marant, Forte_Forte, Masscob and a new label for us La Botte Gard...

January 17, 2019

Sephy wears a selection from our autumn winter stock. Come by for our winter sales!

Meanwhile we are gearing up for the spring summer newness. Keep your eyes peeled on our Instagram for the daily updates! @aimelondon 

With thanks to Calluna Flowers

Photography and Styling...

November 30, 2018

You might have noticed the gorgeous bouquets propping up the Notting Hill shop each Friday since the last two months. They come from the widely talented hands of florist Elizabeth Levinson, owner of the gorgeous flower shop Calluna  in Notting Hill. She has just finish...

October 29, 2018

We love the autumn time in London, the gorgeous shades and that golden light. Seraphina is wearing a selection of our Autumn Winter collections we have in store. Enjoy this month's editorial!

Photography: Maaike Mekking

Hair and Make Up: Eoin Whelan

August 6, 2018

Born in the heart of Paris, Officine Générale is a label with core values. Realism, honesty and fairness are the backbone of the effortlessly cool label and this is reflected through it's attention to detail and use of high quality fabrics from Italy, Britain and Japan...

July 23, 2018

With the summer almost over, new season collections are starting to drop in both our Notting Hill and Shoreditch boutiques. Shot by Maaike Mekking in sunny Notting Hill we have selected some  of our new favourite autumn pieces of the season so far. 


July 5, 2018

If you've been to visit us in our Notting Hill boutique recently you would have been welcomed by colourful flowers and a window full of beautiful vintage prints. Our latest window display and in-store exhibition showcases the intricate work of French brand Antoinette P...

June 28, 2018

Raw, real, dark whilst enlightened, unapologetic and wild. These are words that spring to mind when visiting the Laura Jean Sargent solo exhibition "She Smells Like a Gun" at the Canaletto Gallery on 257 City Rd, London. After a 10 year hiatus of the art world she...

June 14, 2018

If you are a frequent visitor to our Shoreditch shop on Redchurch street you might be familiar with the wonderful presence of Ewa Bautista. She is a gifted and ambitious painter working from East London. We had a lovely chat about living in London places, inspirations...

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