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Aimé London | 32 Ledbury Road, Notting Hill, W11 2AB | ledbury@aimelondon.com

| 17 Redchurch Street, Shoreditch, E2 | redchurch@aimelondon.com

© 2017 Aimé London | All rights reserved.

Aimé Arrivals // The New Season Is Here

June 8, 2018

Fashion is always one step ahead and although summer is only just upon us, with it come the first arrivals of the AW18 collections. Although hard to consider winter layers on a summer's day, it is easy to lust after the new season pieces and the inspiration that comes with them. Take a look at some of the first arrivals in our Notting Hill and Shoreditch boutiques. 


Masscob AW18:

From the Masscob first arrivals we get a glimpse of elegant winter layering and the brands classic masculine vs feminine detailing. The  oversized coats in rustic, checked wool are combined with floating dresses and skirts in warm leopard print or silver velvet, all of which hint to festive winter occasions. The colour pallet for the season feels warm and luxurious with emerald green and deep silver combined with hints of plum, brown and lilac. We see in this collection a perfect balance between warm winter layering and soft, feminine details and with it come classic pieces that can be worn season after season. 


Isabel Marant Etoilé AW18:


Isabel Marant offers classic silhouettes with an androgynous twist this season and the first arrivals are a clear example of that. Boyfriend jeans are exaggerated in new shapes and a play on masculine/feminine detailing is apparent. A rock'n'roll edge is a clear inspiration for the AW offering and this is shown through oversized tailored blazers, classic logo printing and shimmering metallic fabrications. If the first arrivals are anything to go by we will see a feminine side to rock and roll this season with a few classic Isabel Marant twists throughout. .  


It's time to get excited about the new season ahead and here at Aimé we are already lusting after our favourite arrivals from the new collections. Visit us in our Notting Hill or Shoreditch boutiques to see the new arrivals first or contact us via email to enquire about products available. 


Aimé x





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