In 1999, French Cambodian sisters Val & Vanda Heng Vong were living and studying in London. Whilst enjoying the creative diversity that London has to offer, the sisters still found themselves missing many of their favourite Parisian labels and products that they couldn't get hold of on the British side of the Channel.

The concept of a multi brand lifestyle boutique showcasing the best in French design was born and with it the arrival of Aimé.

In 2013 Aimé expanded from its original West London home, across town to Shoreditch, opening a 2nd boutique in Redchurch Street.