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    • A French Lesson on How To Wear Corduroy
      A25-aime-3.png

      Aimé's corduroy pieces bring a contemporary lens to our nostalgia for Jane Birkin and Serge Gainsbourg's matching white cords, Diane Keaton's autumn wardrobe in Annie Hall.

      We have cultivated three considered styles to get acquainted with, varying in style but united in timelessness, refinement and comfort...

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      • The Perfect Shirt
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    • The Aimé A/W 25 Collection
      250716_AIME_S3_165.jpg

      Cashmere is an exercise in supple yet sensual proportions. The Gilda Jacket is a notable piece made from soft Milano cashmere knit, its tailored structure and ease of movement make it the perfect airport jacket.

      Soft chestnuts offer an easy-to-wear alternative to black or navy. Here, a little ton sur ton coordinates jackets and crewnecks to be both cosy and chic.

      Yarns are spun and woven at the very best mills in Italy; working in close partnership with world-class suppliers and makers is integral to Aimé’s design process—one that comes without compromise.

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      Milne Watson_Necklace Stack_04.jpg

      Milne Watson

      Milne Watson was founded by Emma Milne Watson, a former fashion editor and interiors consultant who turned her creative energy to jewellery. No two pieces are created the same — each unique style is hand picked and made by Emma in Sussex.

      Milne Watson is crafted with carefully selected precious, semi-precious stones, glass and vintage beads, and intended to be treasured forever. The elevated, playful designs, which are often inspired by nature and art, can be easily layered up with other pieces or simply worn on their own.

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      • Maria La Rosa
      • Milne Watson
      • TITYARAVY
      • Vibi Venezia
      • 5 Octobre
    • A French Lesson on How To Wear Corduroy
      A25-aime-3.png

      Aimé's corduroy pieces bring a contemporary lens to our nostalgia for Jane Birkin and Serge Gainsbourg's matching white cords, Diane Keaton's autumn wardrobe in Annie Hall.

      We have cultivated three considered styles to get acquainted with, varying in style but united in timelessness, refinement and comfort...

  • Aimé In-House
    • Shop All Aimé
      • The Perfect Shirt
      • The Alma Shirt
      • Italian Cashmere
      • Weekday Trouser
      • Corduroy
      • Elevated Essentials
      • Tailored Layers
      • The Aimé Pyjama
      • The Details
      • Slippers
    • The Aimé A/W 25 Collection
      250716_AIME_S3_165.jpg

      Cashmere is an exercise in supple yet sensual proportions. The Gilda Jacket is a notable piece made from soft Milano cashmere knit, its tailored structure and ease of movement make it the perfect airport jacket.

      Soft chestnuts offer an easy-to-wear alternative to black or navy. Here, a little ton sur ton coordinates jackets and crewnecks to be both cosy and chic.

      Yarns are spun and woven at the very best mills in Italy; working in close partnership with world-class suppliers and makers is integral to Aimé’s design process—one that comes without compromise.

  • Gifts
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      • Gifts Under £50
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    • In Conversation with Milne Watson
      Milne Watson_Necklace Stack_04.jpg

      Milne Watson

      Milne Watson was founded by Emma Milne Watson, a former fashion editor and interiors consultant who turned her creative energy to jewellery. No two pieces are created the same — each unique style is hand picked and made by Emma in Sussex.

      Milne Watson is crafted with carefully selected precious, semi-precious stones, glass and vintage beads, and intended to be treasured forever. The elevated, playful designs, which are often inspired by nature and art, can be easily layered up with other pieces or simply worn on their own.

  • Notes
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      • Lifestyle
      • Gift Shop
      • The Sale
    • Edits
      • A French Lesson on How to Wear Corduroy
      • A French Lesson in Cashmere
      • Comfort Dressing — Six Pieces for Ease and Elegance
      • Aimé Shirts from Paris
      • Les Vacances — Pack the perfect suitcase
      • Closet Obsession — Pyjamas
      • Venez dîner à la maison — a guide to entertaining at home
      • The Aimé In-House Collection
  • Brands
    • Shop All Brands
      • Aimé
      • Baggu
      • Dragon Diffusion
      • Drogheria Crivellini
      • Gigi Clozeau
      • Guanabana
      • Jamie Haller
      • Jesse Kamm
      • Macon & Lesquoy
      • Manucurist
      • Maria La Rosa
      • Milne Watson
      • TITYARAVY
      • Vibi Venezia
      • 5 Octobre
    • A French Lesson on How To Wear Corduroy
      A25-aime-3.png

      Aimé's corduroy pieces bring a contemporary lens to our nostalgia for Jane Birkin and Serge Gainsbourg's matching white cords, Diane Keaton's autumn wardrobe in Annie Hall.

      We have cultivated three considered styles to get acquainted with, varying in style but united in timelessness, refinement and comfort...

  • Aimé In-House
    • Shop All Aimé
      • The Perfect Shirt
      • The Alma Shirt
      • Italian Cashmere
      • Weekday Trouser
      • Corduroy
      • Elevated Essentials
      • Tailored Layers
      • The Aimé Pyjama
      • The Details
      • Slippers
    • The Aimé A/W 25 Collection
      250716_AIME_S3_165.jpg

      Cashmere is an exercise in supple yet sensual proportions. The Gilda Jacket is a notable piece made from soft Milano cashmere knit, its tailored structure and ease of movement make it the perfect airport jacket.

      Soft chestnuts offer an easy-to-wear alternative to black or navy. Here, a little ton sur ton coordinates jackets and crewnecks to be both cosy and chic.

      Yarns are spun and woven at the very best mills in Italy; working in close partnership with world-class suppliers and makers is integral to Aimé’s design process—one that comes without compromise.

  • Gifts
    • Shop All Gifts
      • Gifts For Her
      • Gifts for Wellness
      • Necklaces
      • Bracelets
      • Earrings
      • Hairclips
      • Books
      • Gift Card
      • Gifts Under £50
      • Gifts Under £300
      • Gifts Over £300
    • In Conversation with Milne Watson
      Milne Watson_Necklace Stack_04.jpg

      Milne Watson

      Milne Watson was founded by Emma Milne Watson, a former fashion editor and interiors consultant who turned her creative energy to jewellery. No two pieces are created the same — each unique style is hand picked and made by Emma in Sussex.

      Milne Watson is crafted with carefully selected precious, semi-precious stones, glass and vintage beads, and intended to be treasured forever. The elevated, playful designs, which are often inspired by nature and art, can be easily layered up with other pieces or simply worn on their own.

  • Notes
  • About
  • Please note, for international orders, all duties and taxes are now calculated at checkout.

  • Please note, for international orders, all duties and taxes are now calculated at checkout.

Aime_Elisa Jacket_Harris Tweed_Khaki_02.jpg

AIMÉ — GILDA CASHMERE JACKET

The Gilda Jacket is crafted from pure cashmere in a relaxed, unstructured cut. A cosy layer, with timeless and minimal details, perfect for everyday wear.
Aime_Grant Pyjama_Cream_003.jpg

Les Vacances — WHAT WE'RE PACKING

Leaving everyday life (and clothes) behind is one of the joys of going on holiday so packing should be light.
Dragon Diffusion_Big Santa Croce Bag_Forest Green_3.jpg

DRAGON DIFFUSION — BIG SANTA CROCE

Loved for their hand-woven leather bags, Dragon Diffusion use traditional basket weaving techniques. Glossy leather in a dark green hue adds finesse and durability.
Aime_Ferry Trouser_Charcoal_02_.jpg

Replenished — The Ferry Trouser

The Ferry Trouser, is crafted in wool, which gives a luxurious drape. The high-waisted and wide leg design creates an elongated silhouette, while pleated details add finesse.

Les Vacances — Items for the perfect suitcase

GABBY CASHMERE CARDIGAN — ANTHRACITE

Aimé
GABBY CASHMERE CARDIGAN — ANTHRACITE

£495
ALPACA BED SOCKS — SAGE

YONDER
ALPACA BED SOCKS — SAGE

£40
GILDA CASHMERE JACKET — CHOCOLATE

Aimé
GILDA CASHMERE JACKET — CHOCOLATE

£965
CALEB TROUSERS — LEAD

Aimé
CALEB TROUSERS — LEAD

£345
PENNY LOAFER —  ROSEWOOD PONY

JAMIE HALLER
PENNY LOAFER — ROSEWOOD PONY

£645
SAILOR PANT — COWBOY BLUE

JESSE KAMM
SAILOR PANT — COWBOY BLUE

£440

BROWSE OUR INSTAGRAM

Aime_Auteuil Cashmere Jumper_Rose & Flint Corduroy Trouser_Rust_02.jpg
Aime_Monogram Shirt_Italian.jpg
Aime_Anouck Shirt_Rose Stripes_03.jpg
Milne Watson_Pink Dyed Aventurine & Yellow Jade Necklace Stack_01.jpg
Aime_Auteuil Cashmere Jumper_Rose & Flint Corduroy Trouser_Rust_02.jpg
Aime_Monogram Shirt_Italian.jpg
Aime_Anouck Shirt_Rose Stripes_03.jpg
Milne Watson_Pink Dyed Aventurine & Yellow Jade Necklace Stack_01.jpg
Aime_Auteuil Cashmere Jumper_Rose & Flint Corduroy Trouser_Rust_02.jpg
Aime_Monogram Shirt_Italian.jpg
Aime_Anouck Shirt_Rose Stripes_03.jpg
Milne Watson_Pink Dyed Aventurine & Yellow Jade Necklace Stack_01.jpg

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