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    • A French Lesson on How To Wear Corduroy
      A25-aime-3.png

      Aimé's corduroy pieces bring a contemporary lens to our nostalgia for Jane Birkin and Serge Gainsbourg's matching white cords, Diane Keaton's autumn wardrobe in Annie Hall.

      We have cultivated three considered styles to get acquainted with, varying in style but united in timelessness, refinement and comfort...

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      • The Perfect Shirt
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      250716_AIME_S3_165.jpg

      Cashmere is an exercise in supple yet sensual proportions. The Gilda Jacket is a notable piece made from soft Milano cashmere knit, its tailored structure and ease of movement make it the perfect airport jacket.

      Soft chestnuts offer an easy-to-wear alternative to black or navy. Here, a little ton sur ton coordinates jackets and crewnecks to be both cosy and chic.

      Yarns are spun and woven at the very best mills in Italy; working in close partnership with world-class suppliers and makers is integral to Aimé’s design process—one that comes without compromise.

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      Milne Watson_Scrunchie necklace.jpg

      Milne Watson

      Milne Watson was founded by Emma Milne Watson, a former fashion editor and interiors consultant who turned her creative energy to jewellery. No two pieces are created the same — each unique style is hand picked and made by Emma in Sussex.

      Milne Watson is crafted with carefully selected precious, semi-precious stones, glass and vintage beads, and intended to be treasured forever. The elevated, playful designs, which are often inspired by nature and art, can be easily layered up with other pieces or simply worn on their own.

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      • Vibi Venezia
      • 5 Octobre
    • A French Lesson on How To Wear Corduroy
      A25-aime-3.png

      Aimé's corduroy pieces bring a contemporary lens to our nostalgia for Jane Birkin and Serge Gainsbourg's matching white cords, Diane Keaton's autumn wardrobe in Annie Hall.

      We have cultivated three considered styles to get acquainted with, varying in style but united in timelessness, refinement and comfort...

  • Aimé In-House
    • Shop All Aimé
      • The Perfect Shirt
      • The Alma Shirt
      • Italian Cashmere
      • Weekday Trouser
      • Corduroy
      • Elevated Essentials
      • Tailored Layers
      • The Aimé Pyjama
      • The Details
      • Slippers
    • The Aimé A/W 25 Collection
      250716_AIME_S3_165.jpg

      Cashmere is an exercise in supple yet sensual proportions. The Gilda Jacket is a notable piece made from soft Milano cashmere knit, its tailored structure and ease of movement make it the perfect airport jacket.

      Soft chestnuts offer an easy-to-wear alternative to black or navy. Here, a little ton sur ton coordinates jackets and crewnecks to be both cosy and chic.

      Yarns are spun and woven at the very best mills in Italy; working in close partnership with world-class suppliers and makers is integral to Aimé’s design process—one that comes without compromise.

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    • In Conversation with Milne Watson
      Milne Watson_Scrunchie necklace.jpg

      Milne Watson

      Milne Watson was founded by Emma Milne Watson, a former fashion editor and interiors consultant who turned her creative energy to jewellery. No two pieces are created the same — each unique style is hand picked and made by Emma in Sussex.

      Milne Watson is crafted with carefully selected precious, semi-precious stones, glass and vintage beads, and intended to be treasured forever. The elevated, playful designs, which are often inspired by nature and art, can be easily layered up with other pieces or simply worn on their own.

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    • Edits
      • A French Lesson on How to Wear Corduroy
      • A French Lesson in Cashmere
      • Comfort Dressing — Six Pieces for Ease and Elegance
      • Aimé Shirts from Paris
      • Les Vacances — Pack the perfect suitcase
      • Closet Obsession — Pyjamas
      • Venez dîner à la maison — a guide to entertaining at home
      • The Aimé In-House Collection
  • Brands
    • Shop All Brands
      • Aimé
      • Baggu
      • Dragon Diffusion
      • Drogheria Crivellini
      • Gigi Clozeau
      • Guanabana
      • Jamie Haller
      • Jesse Kamm
      • Macon & Lesquoy
      • Manucurist
      • Maria La Rosa
      • Milne Watson
      • TITYARAVY
      • Vibi Venezia
      • 5 Octobre
    • A French Lesson on How To Wear Corduroy
      A25-aime-3.png

      Aimé's corduroy pieces bring a contemporary lens to our nostalgia for Jane Birkin and Serge Gainsbourg's matching white cords, Diane Keaton's autumn wardrobe in Annie Hall.

      We have cultivated three considered styles to get acquainted with, varying in style but united in timelessness, refinement and comfort...

  • Aimé In-House
    • Shop All Aimé
      • The Perfect Shirt
      • The Alma Shirt
      • Italian Cashmere
      • Weekday Trouser
      • Corduroy
      • Elevated Essentials
      • Tailored Layers
      • The Aimé Pyjama
      • The Details
      • Slippers
    • The Aimé A/W 25 Collection
      250716_AIME_S3_165.jpg

      Cashmere is an exercise in supple yet sensual proportions. The Gilda Jacket is a notable piece made from soft Milano cashmere knit, its tailored structure and ease of movement make it the perfect airport jacket.

      Soft chestnuts offer an easy-to-wear alternative to black or navy. Here, a little ton sur ton coordinates jackets and crewnecks to be both cosy and chic.

      Yarns are spun and woven at the very best mills in Italy; working in close partnership with world-class suppliers and makers is integral to Aimé’s design process—one that comes without compromise.

  • Gifts
    • Shop All Gifts
      • Gifts For Her
      • Gifts for Wellness
      • Necklaces
      • Bracelets
      • Earrings
      • Hairclips
      • Books
      • Gift Card
      • Gifts Under £50
      • Gifts Under £300
      • Gifts Over £300
    • In Conversation with Milne Watson
      Milne Watson_Scrunchie necklace.jpg

      Milne Watson

      Milne Watson was founded by Emma Milne Watson, a former fashion editor and interiors consultant who turned her creative energy to jewellery. No two pieces are created the same — each unique style is hand picked and made by Emma in Sussex.

      Milne Watson is crafted with carefully selected precious, semi-precious stones, glass and vintage beads, and intended to be treasured forever. The elevated, playful designs, which are often inspired by nature and art, can be easily layered up with other pieces or simply worn on their own.

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  • About
  • Please note, for international orders, all duties and taxes are now calculated at checkout.

  • Please note, for international orders, all duties and taxes are now calculated at checkout.

Aime_Frankie Gilet_Chestnut_3.jpg

AIMÉ — FRANKIE QUILTED GILET

A city layer that makes you feel cosy, this simple-to-wear gilet has a perfect quilting weight that is wonderfully luxurious.
Dragon Diffusion_Nantucket Bag_Brown_01.jpg

DRAGON DIFFUSION — NANTUCKET BAG

Loved for their hand-woven leather bags, Dragon Diffusion use traditional basket weaving techniques. Glossy leather in a dark brown hue adds finesse and durability.
5 Octobre_Iva Earrings_Brown.jpg

5 OCTOBRE — IVA EARRINGS

Assorted semi-precious stones in neutral brown tones give a playful finish and add a splash of colour to your everyday jewellery.
Aime_Igor Mac_Tobacco_04.jpg

AIMÉ — IGOR MAC

The trench is an item that never goes out of style. Its usefulness far exceeds rainy days, serving all the seasons; Aimé’s version comes with clean finish in a distinctive earthy tone.

THE EVERYDAY PIECES

CADAQUÉS CASHMERE JUMPER — BLACK

Aimé
CADAQUÉS CASHMERE JUMPER — BLACK

£565
PENNY LOAFER —  BROWN

JAMIE HALLER
PENNY LOAFER — BROWN

£585
DEVON SHIRT — WHITE

Aimé
DEVON SHIRT — WHITE

£365
ALTA JEANS — DARK BLUE

JESSE KAMM
ALTA JEANS — DARK BLUE

£415
SMALL GRACE BASKET BAG — BLACK

DRAGON DIFFUSION
SMALL GRACE BASKET BAG — BLACK

£335
ELISA JACKET — BROWN TWEED

Aimé
ELISA JACKET — BROWN TWEED

£1,085

BROWSE OUR INSTAGRAM

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Aime_Teaser_Gabby Cardigan_Straw
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Aime_Erin Shirt_Bleu & Flint Corduroy Trouser_Chocolate_02.jpg
Aime_Grant Pyjama_Rose Stripes_005.jpg
Aime_Teaser_Gabby Cardigan_Straw
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Aime_Erin Shirt_Bleu & Flint Corduroy Trouser_Chocolate_02.jpg
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